(Cover) Stories in Retail Design
Oculus Light Studio has recently been featured as cover stories in two magazines, Architectural SSL Magazine and IES’ LD+A Magazine.
Architectural SSL Magazine ran a feature on our retail lighting design–“Lighting Two-Dimensional and Three-Dimensional Stores” on the cover of its March edition. In a feature by Vilma Barr, Oculus principal, Archit Jain, discusses designing a retail space and why physical stores remain important. One topic he mentions is why lighting in dressing rooms is critical in creating a comfortable and positive in-person shopping experience saying “The lighting in any fitting room needs to be soft and minimize any harsh shadows. Verticals on either side of the mirror work the best. Downlights, as the only sources, are not recommended.” He also discusses how retail clients are putting high-priority on the “Instagrammable Moments”.
In this month’s edition of LD+A, the cover story is “Can Retail Keep the Lights On?” Here, LD+A Assistant Editor Michele Zimmerman interviews Archit and 4 other lighting designers reflect on what’s next for brick-and-mortar retail. As online shopping sales increase, what will happen to the current state of the retail lighting design market? With many clients reaching out to Oculus with many new large and small retail stores, including prototypes, roll-outs, jewelers, pet-care companies, salons, grocers, outdoor-gear, apparel and footwear, it seems that retail will live on. Archit says “New retail stores and being designed and retailers are expecting shoppers to return in-store in substantial numbers, especially for non-commodity goods and experiential services.”
Oculus designs a large variety of retail stores so reach out to us if you need assistance. Spending a little on good lighting design pays back in better sales – always.