Architectural Digest on Pirch Soho: "Like Nothing You've Ever Seen"

Architectural Digest covered the store opening of one of our most recent finished projects, the Pirch store located in the chic SOHO neighborhood of New York City.  “Located on the corner of Lafayette and Broome Streets, the interactive showroom cum test center encompasses three sprawling floors, each outfitted with realistic home vignettes in which a slew of appliances (from trusted manufacturers like Bertazzoni, Miele, La Cornue, Viking, and Thermador) can be tested.”  The article goes on to describe a unique VIP opening party in which celebrity guests oversaw the creation of dishes that were created right on the working showroom floor, giving such sparkling reviews as  “This is the most fabulous store I have been in, in all my 94 years. It’s so nice that service is coming back. Everything is so gorgeous”(Iris Apfel, designer, businesswoman, and fashion icon).  

We are happy to hear such wonderful reviews on this Pirch location, which is the fourth that we have had the opportunity to work on with FITCH.  We are appreciative to have had the opportunity for our designs to illuminate such a singularly unique shopping experience for their customers.  Catch the full article in Architectural Digest.