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October 18, 2019

BLDWN at Melrose Place

BLDWN, formally known as Baldwin, recently opened the doors to their flagship store on Melrose Place, the famous avenue of boutique fashion houses and high-end designer goods. BLDWN started in Kansas City as “Baldwin”, a denim label founded by husband-and-wife team Matt and Emily Baldwin, who have since relocated and reintroduced their line as a refined take on modern minimalist American fashion. Oculus’ lighting design uses integrated niches and troughs to conceal most of the primary light sources, creating a clean and sleek approach that reflects BLDWN’s sartorial aesthetic and design philosophy.

To read more about the new location, click here!

Photo courtesy of BLWDN

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