BLDWN at Melrose Place

BLDWN, formally known as Baldwin, recently opened the doors to their flagship store on Melrose Place, the famous avenue of boutique fashion houses and high-end designer goods. BLDWN started in Kansas City as “Baldwin”, a denim label founded by husband-and-wife team Matt and Emily Baldwin, who have since relocated and reintroduced their line as a refined take on modern minimalist American fashion. Oculus’ lighting design uses integrated niches and troughs to conceal most of the primary light sources, creating a clean and sleek approach that reflects BLDWN’s sartorial aesthetic and design philosophy.

To read more about the new location, click here!

Photo courtesy of BLWDN