Riley Rose is a Candy-Colored Retail Dreamland

Meet Riley Rose! This new candy-colored beauty store concept offers up everything from skin care to makeup to home decor. The new store brand comes from daughters of the Forever 21 founders, well known for selling the latest fashion trends and Riley Rose is no exception. Not to mention, most of their beauty products come from cruelty-free beauty brands!

The store caters to younger generations using ‘millennial’ pink in its palette and creating store installations that are ‘Instagrammable’. According to a recent Bustle article, “That’s how Riley Rose plans to set themselves apart from the Sephoras and the Ultas. It’s more than just beauty shop — they see themselves as a “lifestyle store.”

More and more focus is being brought into experiential shopping, as brick-and-mortar stores are having a hard time bringing in consumers, and Oculus Light Studio is helping to redesign the overall retail experience! Our lighting design plays into the fun atmosphere of the product buffets and neon signs while offering ideal lighting overhead the chic mirror tables to allow customers to try on their favorite brands of makeup.

Enjoy taking those selfies!