More on REI's Flagship Store in Washington, DC

Since its opening back in October, more keeps on being written about REI’s flagship store in Washington D.C., as with this latest article in the August issue of VMSD!

Housed in the Washington Coliseum, this structure holds a pretty amazing past that ranges from serving as a professional hockey rink to the site of the Beatles’ first U.S. concert. The new store celebrates the building’s history while also attracting a hip crowd. What makes this store particularly distinctive is its focus on giving back to the surrounding community that extends beyond catering to the most adventurous of us, with a bike parts & repair shop, a new cafe and plenty of communal hangout space with fire-pits!

Oculus’ collaborated with CallisonRTKL architects in designing the lighting which had a dual purpose of providing ample light to showcase products and memorabilia, while providing a community experience that invited customers to stay awhile and enhanced the store brand’s ‘love of the outdoors’.