More on REI's Flagship Store in Washington, DC
Housed in the Washington Coliseum, this structure holds a pretty amazing past that ranges from serving as a professional hockey rink to the site of the Beatles’ first U.S. concert. The new store celebrates the building’s history while also attracting a hip crowd. What makes this store particularly distinctive is its focus on giving back to the surrounding community that extends beyond catering to the most adventurous of us, with a bike parts & repair shop, a new cafe and plenty of communal hangout space with fire-pits!
Oculus’ collaborated with CallisonRTKL architects in designing the lighting which had a dual purpose of providing ample light to showcase products and memorabilia, while providing a community experience that invited customers to stay awhile and enhanced the store brand’s ‘love of the outdoors’.