Finish Line Prototype and Rollouts
![](https://oculuslightstudio.com/wp-content/uploads/2019/01/Oculus-Finish-Line1-150x150.jpg)
![](https://oculuslightstudio.com/wp-content/uploads/2019/01/Oculus-Finish-Line2-150x150.jpg)
![](https://oculuslightstudio.com/wp-content/uploads/2019/01/Oculus-Finish-Line1.jpg)
![](https://oculuslightstudio.com/wp-content/uploads/2019/01/Oculus-Finish-Line2.jpg)
Inspired by racing lanes, the prototypical design features narrow aperture LED pendants to draw guests into the store. Floors and wall displays are illuminated by cost-effective trackheads paired with a carefully selected LED lamp. 30 rollout locations were designed based on a successful prototype.
Project Credits:
Architect: CallisonRTKL
Photos: © Mo Daoud Photography
Inspired by racing lanes, the prototypical design features narrow aperture LED pendants to draw guests into the store. Floors and wall displays are illuminated by cost-effective trackheads paired with a carefully selected LED lamp. 30 rollout locations were designed based on a successful prototype.
Project Credits:
Architect: CallisonRTKL
Photos: © Mo Daoud Photography
![](https://oculuslightstudio.com/wp-content/uploads/2019/01/Oculus-Finish-Line1.jpg)
![](https://oculuslightstudio.com/wp-content/uploads/2019/01/Oculus-Finish-Line2.jpg)
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