Meet Riley Rose! This new candy-colored beauty store concept offers up everything from skin care to makeup to home decor. The new store brand comes from daughters of the Forever 21 founders, well known for selling the latest fashion trends and Riley Rose is no exception. Not to mention, most of their beauty products come from cruelty-free beauty brands!
The store caters to younger generations using ‘millennial’ pink in its palette and creating store installations that are ‘Instagrammable’. According to a recent Bustle article, “That’s how Riley Rose plans to set themselves apart from the Sephoras and the Ultas. It’s more than just beauty shop — they see themselves as a “lifestyle store.”